24 Hours of Reality

The Climate Reality Project, founded and chaired by former U.S. vice president Al Gore, exists to promote a simple message: the climate crisis is real and it can be solved.

The group has debuted the first in a series of teaser videos promoting its upcoming “worldwide event,” a new multimedia presentation by Gore (fingers crossed for PowerPoint presentations!) that will screen once per hour for 24 hours beginning Sept. 14.

Whatever your thoughts on the issue, there is only one question: is this a successful way to, as the group states, “bring the facts about the climate crisis into the mainstream”? Or is it merely more fodder for the group’s existing five million members?