Cracking the carpool conundrum

Getting employees to rideshare has always been a difficult challenge for businesses. But Paul McGrath, CEO of Ridespring may have an answer. He's developed web-based software that organizes carpooling into a one-stop destination, so users can share their daily commute information across the organization more easily. The software also has incentives built-in, so the more employees carpool the more likely they are to be rewarded for ridesharing.