Disappearing Bag

"At SunChips® brand, we believe small steps can bring about big change. That's why we're taking a step toward better packaging. Earth Day 2010, we plan to introduce the first 100% compostable chip bag of its kind. We created this time lapse video from photos taken every 15 minutes as the bag was decomposing over 14 weeks in a hot, active compost just like one you could use at home. So you eat the chips. The earth eats the bag. And we all live in a cleaner world. See more of our small steps at sunchips.com." 

How do you feel about this kind of brand which uses the advertising to sale product?